Air New Zealand GrabaSeat

After two years of outstanding returns, both financially and in terms of great publicity, AirNZ started working on expanding the revenue portfolio of the GrabaSeat site. We were adding more and more offers, Weekender deals, Rental cars, Reverse Auctions, cheaper flights further into the future...

The site needed to morph into a format that could house many different campaigns, be more easily maintained and would be visually more apealing to the 70% female audience.

The map was maintained in the branding, the colourway was made brighter and more neutral in the style of the time, which was shiney 2.0. The Grabaseat site has changed over the years but the basic shape has remained. Below is the Flash site that I had to pull the business away from.