The Smokin' Hot Deals widget does a lot of work.
It shows the routes, available dates, deal end time, price, amount of seats available, it gives you a city filter and pages of deals with a very obvious point of action.
With the amount of information being crammed into this tiny space, the widget could have been a dense and indecipherable mess. But as soon as it was launched, Smokin' Hot Fares (as it is now) was, and continues to be, one of AirNZ's leading revenue takers.